The purpose of this study was to examine the use of rhetorical appeals in science communication to undergraduate students. Science communication is an important, though often overlooked, skill for scientists to develop, as it can greatly impact public understanding of science and shape students’ attitudes toward science. We explored how rhetorical appeals (ethos, pathos, and logos) manifest in scientists’ writing and how their frequency and perceived effectiveness relate to students’ interest, engagement, and understanding of the presented science. We analyzed essays written by science faculty about their research and accompanying surveys completed by undergraduate students. Our analysis indicates that pathos appeals were the most frequently used rhetorical appeal by the faculty. Additionally, we found that students rated all three rhetorical appeals as effective. We also found that students who perceived pathos appeals as most effective reported the greatest interest in and engagement with the science content. These findings contribute to our understanding of effective science communication and suggest avenues for further research into the role of rhetorical appeals in science education.
## Questions for a Meta-Description (Excerpt)
Please provide an enticing meta-description (excerpt) for this blog post, following the instructions:
* **Length:** 35-50 words (280-320 characters incl. spaces)
* **Language:** Thai
* **Structure:** first 5-8 words = hook; end with a soft call-to-action.
* **No quotation marks or extra text.**
* The title for this post is not given in the user’s prompt, so I will generate one first to make the response more natural. Let’s assume a title like “สื่อสารวิทยาศาสตร์อย่างไรให้โดนใจนักศึกษา? เปิดบทบาทวาทศิลป์ในงานวิจัย” (How to communicate science effectively to students? Unveiling the role of rhetoric in research)
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สื่อสารวิทย์ให้เข้าถึงใจคนฟัง? พบงานวิจัยเผย ‘วาทศิลป์’ สำคัญต่อความเข้าใจ วิเคราะห์วิธีที่นักวิทยาศาสตร์ใช้ Ethos, Pathos, Logos เพื่อจุดประกายความสนใจในหมู่นักศึกษา ค้นพบเคล็ดลับการสื่อสารที่เปลี่ยนมุมมองวิทยาศาสตร์ของคุณ.